About me
I'm Terence Latimer
I love all things IT, specifically Information Communications & Technology.
Based in the Mojave Desert, as a creative technologist, my sweet spot is in designing and implementing digital solutions.
For larger clients and startups, I also lead a team of AI Agents and Operators at Latimer Digital, where we combine AI and fractional executives where we help businesses grow through powerful, human-centered systems—combining RevOps, content, and AI to drive results.
I'm the founder of Black Cactus Co-Working, a desert co-working space thats helped remote and hybrid employees and creatives in a flexible office environment.
My rich background in Sales, Marketing and Data Analysis is highlighted via metric-driven wins including:
- Achieving 2.3x Return on Ad Spend for a Major National e-Commerce Brand
- Launching an online foodies community averaging 3% Month-Over-Month organic growth within a 24-month window w/zero ad spend
I write, discuss and work on startups, tech, and the technical art of business: with over 12 years experience working across multiple verticals in Silicon Valley and Silicon Beach, I've helped Fortune 500 companies down to bootstrapped startups align their Mission, Vision, Core Values & Organizational Charts to clearly communicate Product, Service, and Value Proposition.
Wins include developing a proprietary communications framework centered around Customer Relationship Management (CRM) and online communities known as the ORCA (Organically Reaching Customer Acquisition) Method.
I help organizations and independent thinkers identify the language to get out their wildest dreams, by helping launch and scale game changing businesses.
I've traveled across the world and have met some pretty amazing people along the way.
Creativity, technology, and helping others are at the core of what I do.
A proponent of literacy, my activities are centered around deeper levels of understanding, comprehension, trust and safety.
And I'm not done yet.
Learn About My Philosophies Around Purpose Driven Entrepreneurship
Simplifying Business Architecture Through Innovative Solutions
Strategic planner aligning Mission, Vision, Core Values & Organizational Charts to clearly communicate Product, Service, and Value Proposition. Wins include developing a proprietary communications framework centered around Customer Relationship Management (CRM) and online communities known as the ORCA (Organically Reaching Customer Acquisition) Method.
Enterprise architect simplifying complex communications plans with meaningful experience developing Internal and External Personas to communicate corporate messages rooted in Brand Identity, capturing tonality and voice. Marketing leader aligning analytics, customer jobs, and automation with Product Development and Go-To-Market strategies as part of research-driven feedback loops.