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Content Calculus

Working through the 'Math of Content,' or "Content Calculus," helps understand how you or your content can change in the New Year. (a) Assessing Content Created (b) Measuring Content Value and (c) Creating an Annual Communications Strategy

Calculating Content

Master the Art of Content Creation: Learn to measure, optimize, and amplify your content's impact.

Unlock the Power of Data-Driven Content: Discover how to use analytics to inform your strategy and maximize results.

Elevate Your Content Game: Take your content from good to great with proven formulas and techniques.

Community Circles

Connect, Collaborate, Create: Join our vibrant community of like-minded individuals.

Learn from Experts and Peers: Engage in insightful discussions and share knowledge.

Build Lasting Relationships and Accelerate Your Success: Network with industry leaders and potential collaborators.

Common Concepts

Unleash Your Creative Potential: Explore the fundamental principles of effective content creation.

Master the Art of Storytelling: Captivate your audience with compelling narratives.

Build a Strong Brand: Learn how to establish a strong brand identity and differentiate yourself.

Calculating How Long Your Content Reach Continues and Lasts

Content Half-Life: Where to Focus Your Efforts


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Neil Patel's research highlights the significant differences in content lifespan across various social media platforms:

  • X (formerly Twitter): Content sees half its views within the first 30-60 minutes.
  • Podcasts: Half of all listens occur within the first day.
  • Pinterest: Content maintains half its lifespan for a substantial 5 months.

Implications for Content Strategy:

Given these disparities, it's crucial to strategically allocate your content efforts. Prioritize platforms where content has a longer lifespan and continues to generate value over time. For instance, investing in high-quality, evergreen content on platforms like Pinterest can yield sustained results.

Ultimately, the goal is to maximize ROI by focusing on platforms that align with your content strategy and target audience.