Reporting & Dashboards
A business systems architect's guide to designing performance dashboards that transform raw data into a single source of truth for strategic, data-driven decisions.
Architecting Your Single Source of Truth
In a data-rich world, the most common obstacle to growth isn't a lack of data—it's a lack of clarity. Many organizations are flying blind, with critical information trapped in disconnected systems and conflicting spreadsheets. This leads to inefficient decision-making, misaligned teams, and missed opportunities.
As a business systems architect, I solve this problem by designing and building reporting systems and performance dashboards that transform raw data into a single source of truth. My approach is to create a clear, intuitive, and automated data command center that gives you the real-time insights needed to make confident, strategic decisions.
Reporting as a System for Driving Performance
A dashboard is more than a collection of charts; it's the user interface for your business's health. It's the final, crucial output of a well-architected information system, providing the visibility and insights that align your entire go-to-market team.
A good reporting system doesn't just show you what happened; it helps you understand why and decide what to do next.
Provide a Single Source of Truth
A centralized dashboard eliminates data silos by consolidating your most important metrics from every department—sales, marketing, and customer success—into one place. This ensures every stakeholder, from the C-suite to the front lines, is operating from the same, trusted information, fostering alignment and a unified focus on revenue growth.
Enable Data-Driven Decisions
Effective reporting moves your organization from intuition-based judgments to evidence-based strategy. By visualizing Key Performance Indicators (KPIs), we can assess the success of your strategies, identify which parts of your business are performing well, and pinpoint areas that need attention, ensuring your resources are always allocated for maximum impact.
Automate and Scale
Manually compiling reports is a time-consuming and error-prone process. I build automated reporting workflows that pull data from your various systems in real-time. This not only saves hundreds of hours but also ensures that your insights are always current, allowing you to be agile and responsive to market changes.
My Approach: Functional Design for Actionable Insights
A report that isn't understood is useless. My approach is rooted in designing reporting systems that are not just technically sound but are built for human decision-makers.
- Rooted in Your Strategic Goals: We begin by defining the Key Performance Indicators (KPIs) that truly matter to your business. By aligning your dashboards with your strategic goals and OKRs, we ensure that you are always tracking the metrics that have a direct impact on your bottom line.
- Functional, User-Centered Design: I treat a dashboard as a digital product with one primary user: the decision-maker. Using principles of information architecture, I design reports that are clear, concise, and visually intuitive, telling a story with your data rather than just presenting numbers.
- Leveraging Powerful, Flexible Tools: I specialize in using accessible yet powerful tools to build your reporting engine. This often includes leveraging Google Sheets as a flexible hub to create comprehensive KPI dashboards that consolidate data from multiple sources like Google Analytics, Google Search Console, and various social media analytics platforms without the need for expensive, specialized software.
Ready to Transform Data into Decisions?
If you're struggling with disconnected systems and unreliable reports, let's build your single source of truth. Tell me about your reporting challenges below, and I'll be in touch to discuss designing a custom dashboard for your business.