Is your digital strategy working?

A Health Check for Your Business's Digital Transformation

In today's landscape, having a digital presence is not enough. The critical question is whether that presence is a cohesive, high-performing engine for growth or a collection of disconnected tools and disjointed processes that create friction, waste resources, and slow you down. Many businesses invest in technology and marketing without a unified strategy, leading to chaotic workflows, unreliable data, and a tech stack that hinders more than it helps.

This page is a diagnostic tool. As a business systems architect and creative technologist, I help founders and leaders answer this question by auditing the core components of their digital operations. A true digital transformation isn't about adopting the latest app; it's about architecting a deliberate, human-centered system where your strategy, tools, and processes work in perfect alignment.

Symptoms of a Broken Digital Strategy

If you're experiencing any of the following, your digital strategy may be underperforming:

• Data Silos: Your sales, marketing, and customer success teams all have their own dashboards and data, with no single source of truth for decision-making.
• Inefficient Workflows: Team members rely on manual, repetitive tasks, and handoffs between departments are bumpy, causing information to get lost.
• Unwieldy Tech Stack: You've accumulated numerous tools that don't integrate or "talk" to each other, leading to redundant work and a lack of clear ROI on your software investments.
• Stagnant Growth: Despite your efforts, you've hit a plateau in growth, and it's difficult to make data-driven decisions because you lack confidence in your reporting.  
• Legacy System Drag: Your operations are anchored by outdated legacy platforms that are inflexible, expensive to maintain, and prevent you from adopting modern technologies like AI and advanced analytics.

Tools & Tech Stack Assessment

Your technology should empower your team, not complicate their work. I conduct a comprehensive audit of your entire tech stack to ensure it's optimized for both efficiency and cost-effectiveness.

• System & Requirements Analysis: We begin by evaluating your current tools—from your CRM and marketing automation platforms to your internal communication software—against your actual business needs.

• Integration & Optimization: I identify opportunities to better integrate your systems, eliminating data silos and creating a seamless flow of information across departments. The goal is to reduce redundancy and ensure you get the maximum value from your technology investments.  

• Legacy System Modernization: For businesses held back by outdated technology, I develop a strategic roadmap for modernization. This could involve replatforming or rewriting systems to enhance agility, improve data accessibility, and future-proof your operations.

Workflow and Process Optimization

Scaling chaos is still chaos. Ad-hoc processes that work for a team of two will break at a team of ten. I help you document, standardize, and automate your core business workflows to create predictable outcomes.

• Process Mapping: We map your critical workflows, such as your lead-to-close process or customer onboarding journey, to identify bottlenecks and areas of friction.

• Automation Implementation: I leverage tools like Google Apps Script and other automation platforms to eliminate time-consuming manual tasks, freeing up your team to focus on high-impact, strategic work.  

• Cross-Functional Alignment: By defining clear processes and Service Level Agreements (SLAs), we ensure your sales, marketing, and customer success teams are aligned and working from a single playbook, creating a seamless customer experience.

System Administration & Governance

A powerful digital ecosystem requires deliberate management to remain effective over time. I help establish the administrative controls and governance needed to maintain the integrity of your systems and data.

• Centralized Administration: I help configure your systems, like the Google Workspace Admin Console, to establish centralized control over users, devices, and security settings, ensuring your data stays safe.  

• Data Hygiene & Governance: We implement data quality practices to ensure your data is clean, accurate, and trustworthy. This is the foundation for making reliable, data-driven decisions.  

• Training & Enablement: A new system is only effective if your team uses it correctly. I provide the necessary training and documentation to ensure your team understands the "how" and the "why" behind your new digital processes.