15-Minute Campaign Checklist
Streamline Your Content Campaign Planning and Transform Your Ideas into Effective Content in Just 15 Minutes with this FREE Checklist
Define Your Long-Term Vision
Take a few minutes to dream big and outline where you see your business in 30 years.
Set Clear Goals
Break down your 30-year vision into actionable 10-year benchmarks, a 3-year strategy, and 1-year plans to ensure you're making progress.
Focus Your Efforts
Map out 90-day sprints that detail the daily, weekly, and monthly tasks needed to build the company of your dreams.
Develop Your Origin Story
Understand your "why" and learn to communicate your journey and purpose to connect with your audience.
The ORCA Method eGuide: Organically Reaching Customer Acquisition
Discover the philosophy behind the Organically Reaching Customer Acquisition (ORCA) Method with this comprehensive eGuide. Developed by Terence Latimer, this workflow is designed to help you achieve organic customer growth through authentic brand development.
The ORCA method was successfully prototyped by Food Tribe, which used these principles to grow its Facebook community by 30% month-over-month without any paid advertising.
Here’s Exactly What You’ll Learn:
- Harness the Power of Story: Understand how to use storytelling to communicate who you are and what you stand for, building a strong brand identity.
- Define Your Brand's "Love Language": Discover the keywords, phrases, and topics that will help customers find you and connect with your brand on a deeper level.
- Solve Problems and Add Value: Learn how strong brand recall can remind customers of the problems you solve, positioning your products as essential solutions.
- Create Authentic Content: This guide provides the tools to create and share content like videos, blogs, and graphics that resonate with your audience on platforms like TikTok, Instagram, or Snapchat.
- Build a Lasting Legacy: By focusing on your brand's mission, vision, and principles, you can create something that outlives its founding team.
This exercise was created for the visionaries, the dreamers, and the doers. It’s for anyone who believes in the power of now and is ready to build a lasting legacy.
- You are a current or future leader who wants to build a tangible strategy around your big ideas.
- You are a founder, entrepreneur, or creator ready to map out the future of your business and brand.
- You are a purpose-driven founder who is itching to get your idea out into the world and need a clear path forward.
- You have a side-hustle or gig you're serious about and want to turn it into a profitable, long-term business.
- You are looking to find your purpose by figuring out the big picture for your life and the small steps it will take to get there.
Redefining "Organic" for the Modern Era
Paid advertising is a powerful tool for amplification, but at its core, it is a rental model. You pay for temporary access to an audience on platforms like Google, Meta, or LinkedIn. The moment you stop paying, the flow of new leads typically stops. This creates a dependency that can be financially draining and strategically vulnerable, especially for startups and small businesses.
Organic acquisition, as defined by the ORCA Method, is an ownership model. Instead of renting attention, you are building assets that appreciate over time:
- Brand Equity: The trust and recognition your audience has for your brand.
- Thought Leadership: Your established authority and expertise within your niche.
- Community: A loyal group of customers and followers who act as brand advocates.
- Evergreen Content: High-quality articles, videos, and resources that continue to attract traffic and leads long after they are published.
About The Author
Your Digital Marketing Guide
Terence Latimer
Author
Terence Latimer is a digital marketer and entrepreneur with over a decade of experience helping startups launch new products and scale their vision. As the founder of Food Tribe, he specializes in simplifying complex problems and turning ambitious ideas into reality. He has been in the trenches and created this framework to be the guide he wishes he had when he started.
Your Vision is Too Big to Stay a Dream.
For just $2, you get the complete workbook and creative exercises—the entire framework you need to finally turn your long-term vision into an actionable plan.
100% Money-Back Guarantee: If you don’t feel like you have a clearer, more actionable vision for your brand's future after completing this exercise, just email me within 30 days for a full refund. No questions asked.
YES, I'M READY TO GROW
Frequently asked questions
Here are some common questions about the eBook.
The "3 minutes" refers to the initial creative exercise designed to help you begin the process of finding your purpose and capturing your long-term vision. From that starting point, the workbook guides you through a more detailed planning process, breaking your 30-year vision down into 10-year goals, a 3-year strategy, 1-year plans, and focused 90-day sprints. It’s designed to take you from a quick moment of inspiration to a clear, actionable roadmap.
You will have a tangible strategy that turns your idea into a roadmap for the future. You will have documented your 30-year vision and the specific benchmarks needed to get there. This process will help you define and communicate your core story, including your mission statement, vision statement, and values—the foundation of a brand built to last.
Not at all. This workbook is designed for both "current & future leaders". If you have an existing business or startup, it will help you solidify your long-term strategy. If you are just starting out, the exercises are designed to help you find your purpose, figure out what you're good at, and identify a problem you are passionate about solving—the essential first steps to building a business you can live a life around.